Who It's For
Growth Stage PE Investors
Case Studies About Contact Take the Pitch Test

For PE & Investment Firms
You measure everything to optimize portfolio performance. But are you measuring the one thing that drives all of it?

Whether everyone in each company
is telling the same story.

Aligned companies see increased sales, retention, and higher growth.

50%
higher exit multiples for fast-growing portfolio companies
StepStone Group
25%
higher talent turnover in misaligned organizations
Organizational Alignment Research
2.4×
growth rate for companies with consistent messaging
Marq / Lucidpress

How do you know if your portfolio companies face this challenge?

You probably see the symptoms and feel the disconnect.

The Pitch Test

Start with one company you're curious about.

5–10
people
4
questions
1
score

Send the Pitch Test to 5–10 people inside any portfolio company. In five minutes, you'll see whether the leadership team is aligned — or whether a fractured narrative is quietly undermining sales, recruiting, and valuation.

Send It to a Portfolio Company →

Free. Results in minutes.

Sample Results
Pitch Test Results
64
Narrative Alignment Score
Partial Alignment
Narrative Consistency72
Audience Agreement41
Problem Alignment71
Proof Density55
Differentiator Clarity28

The Pitch Test tells you where the story breaks.
The Narrative Audit tells you why.

Get Started

The Narrative Audit

A focused 2–3 week diagnostic you can deploy across any portfolio company to find out whether the leadership team is telling a consistent story — and what it's costing them if they're not.

Through stakeholder interviews, a Pitch Test, and intensive working sessions with the management team, we surface the Core Narrative and codify it into a narrative the entire organization can align around and repeat — to investors, customers, and each other.

What's Included
  • Pitch Test across 5–15 stakeholders
  • Narrative Scorecard
  • 1-on-1 interviews with leadership
  • Intensive narrative working sessions
  • Your Core Narrative — one page, one voice
  • Narrative Playbook — how to operationalize it
  • 30 days of async follow-up
2–3 week engagement. Fixed scope.
Book a Call →
The Process

Three steps to alignment.

01

The Pitch Test

5–15 stakeholders take a 5-minute diagnostic. We surface how aligned (or misaligned) the internal narrative is.

02

Narrative Audit

We interview your leadership team, analyze the data, and map exactly where the narrative breaks down — and what it's costing you.

03

Core Narrative

We deliver the one narrative the entire company can rally around — with a playbook to operationalize it across every channel.

“Dean is a master at helping leadership clarify and articulate a unified narrative so the entire organization is aligned and speaks to the market with one clear, consistent voice.”
— Adam Garfinkle, CFO
“He is a brand architect of the highest order.”
— Eric Spitz, Entrepreneur
“Dean delivered a brilliant strategy that enabled us to name and claim a new category which clarified our story and go-to-market strategy.”
— Richard Miller, CEO

Let's Talk

Share what's on your mind and I'll get back to you as soon as possible.