For Growth-Stage Companies
Your team is bigger, your market has shifted, and the story you tell — internally and externally — hasn't kept up. When it feels like everyone's improvising, that's the warning signal.
It doesn't announce itself. It shows up as friction.
Investors don't fund features. They fund a vision they can repeat to their partners. If they can't retell your story, they won't write the check.
If new hires and candidates can't articulate what you do or why it matters, the narrative gap is already costing you — in slower recruiting, weaker culture fit, and early attrition.
You've updated the logo and the website, but the internal story hasn't changed. The brand looks new. The message sounds the same.
You're retrofitting your pitch for every new vertical, hoping something lands. Without a narrative built to travel across markets, expansion stays slow and expensive.
Send it to your team. They each answer four questions about what the company does, who it serves, and why it matters. You get back a Narrative Alignment Score that shows exactly where the story holds — and where it breaks.
Take the Pitch Test →Every company has one narrative that's more true, more resonant, and more repeatable than the rest. We call it the Core Narrative. It's the version that shows up in the moments that matter most — how your team describes the company at a dinner party, how a new hire explains it to a friend, how a board member retells it to their partners. When those versions don't match, the message fractures. When they do, the story reinforces itself — getting sharper and more resonant every time it's repeated.
Through interviews, a Pitch Test diagnostic, and intensive working sessions with your leadership team, we surface the Core Narrative and build the scaffolding to make it stick — across sales, marketing, recruiting, and the investor pitch.
You walk away with a shared narrative — one that serves as both a lens for decisions and a compass for growth.
A focused 2–3 week engagement to uncover your Core Narrative and build the strategic foundation for how it shows up everywhere — in the pitch, on the website, in sales conversations, across marketing, and inside the company.
This work requires CEO involvement. Narrative is a leadership decision, not a marketing project. You walk away with a Narrative Playbook and a clear recommendation on what to do next.
5–15 stakeholders take a 5-minute diagnostic. We surface how aligned (or misaligned) your internal narrative is.
We interview your leadership team, analyze the data, and map exactly where the narrative breaks down — and what it's costing you.
We deliver the one narrative your entire company can rally around — with a playbook to operationalize it across every channel.
“Dean delivered a brilliant strategy that enabled us to name and claim a new category which clarified our story and go-to-market strategy.”— Richard Miller, CEO
“He somehow always pinpointed the heart of the matter and helped focus everyone on the solution. And he's fun and funny and a pleasure to be around.”— David Barach, CEO
“Any company looking for a big thinker — he hates it when I say that — would do well to look at Dean.”— David Schafer, Creative Director
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