I find the narrative everyone can adopt.
Filmmaker turned entrepreneur turned narrative strategist. 30 years finding the story inside companies. 2 exits, CMO of the Year (2016). I help companies find their core narrative — the one that travels.
I've held a lot of titles — Founder, CEO, CMO, CCO, VP of whatever-they-called-it after the acquisition. But I started as a filmmaker, and that's where I learned something I've never unlearned: when everyone on set knows what the film is about, they don't need to be told what to do — they start making it better. The prop master picks the right hat for the character. The lighting person knows to make the room dark and mysterious without being asked and the actor has a crystal clear understanding of why their character matters to the story. That only happens when the story direction is clear. Different companies, different industries, same problem showing up everywhere: people had different stories and directions in their heads, causing all sorts of friction and headaches. That kind of misalignment doesn't show up on a dashboard. It shows up as slow decisions, circling problems, pricing debates, re-branding and fewer sales. Every time we fixed the story, the friction dropped. Things moved. People got clearer, the energy changed and inspiration returned. After 30 years of seeing that pattern, I realized every company is sitting on a story that could change everything. Most just can't see it. The story is always there — it's simpler and more authentic than anyone expects. My job is to find it and make it travel.
